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Ford had beaten all other automakers to the punch when they introduced the Ford Mustang in 1964. The Mustang was an immediate success, and Ford was generating a fortune in a market with so little competition. However, within three years, that all changed. The Mustang was facing stiff competition from the likes ed hardy glasses of the Chevrolet Camaro and the Pontiac Firebird among others.
While the 1969 Mustang was in the design phase, sales of the Ford Mustang had plummeted, and it was clear that the company had lost its muscle car crown, at least temporarily. Therefore, the upcoming Mustang was critical, so Ford focused a great deal of resource toward putting a 1969 Mustang for sale on the discount carrera sunglasses market that would once again change the automotive landscape.
The 1969 Mustang for sale to the public had to be what some in the company referred to as a "killer street car". In other words, while Ford may have innovated muscle, they rested on their laurels while GM defined it. Ford now had to get back to what had made the original Mustangs so exciting, and give the 1969 Mustang for sale the muscle and vibe it needed to draw attention away from the Camaro.
Perhaps the 1969 Mustang's greatest aspect is that it managed to be new and exciting visually while still being instantly recognizable as a Mustang. Automotive critics of the time called it "more adult" and discount designer sunglasses for women "more serious" than the Mustangs referred to as the "late 65s". Even today, it's tough to argue with that assessment. The 1969 is a mean machine, and it looks it. This is a bullet ready to smoke that car you're driving right off the line.